The question is not simply “Should I build a course?”
The better question is: what, if anything, should a course do inside this business?
You repeat important teaching.
Recurring education may belong in a course. That does not mean every interaction should be prerecorded.
Some value still requires you.
Judgement, diagnosis and individual application can remain live. Personalised businesses do not need to self-disqualify.
A course can be a delivery layer, hybrid programme, standalone offer, adjacent offer or a redesign of something that already exists.
A course is not automatically the answer.
Strategic warning signs can include no clear audience, no meaningful transformation, an offer nobody wants, information not being the bottleneck, or a programme changing too rapidly. These are examples, not rigid qualification rules.